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Basics Fashion Design 07: Menswear 1. Basics Fashion Design 07: Menswear  , 2013  г.

Basics Fashion Design 07: Menswear offers an updated perspective on the shifting and sometimes complex relationships that exist within this fascinating area of fashion. This visually stimulating book provides a broad introduction to the subject by considering a range of social and historical contexts that have served to define and redefine menswear through the ages. Both the design process and sou... дальше >>
Drawing Out The Interior 2. Drawing Out The Interior  , 2011  г.

Basics Interior Architecture: Drawing out the Interior aims to provide an introduction to the representation of interior space through drawing and model. It introduces the reader to a range of techniques and methods and describes when and where to use them. Starting with what is meant by interior architecture and why designers draw in the first place, it goes on to explore what one might draw and ... дальше >>
Typography.Basics Design 3. Typography.Basics Design  , 2011  г.

Basics Design: Typography examines a fundamental area of graphic design. Typography is the means by which a written idea is given a visual form. Effective use of typography can produce a neutral effect or rouse the passions, symbolise artistic, political or philosophical movements, or express the personality of a person or organization. This book aims to impart a comprehensive understanding of typ... дальше >>
Brand Driven Innovation 4. Abbing : Brand Driven Innovation  , 2013  г.

"Brand-driven Innovation" examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations. Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This in turn can lead to a more durable relationship between organisatio... дальше >>
The Visual Dictionary of Pre-press and Production 5. Ambrose Gavin : The Visual Dictionary of Pre-press and Production  , 2012  г.

he Visual Dictionary of Pre-press & Production is a comprehensive guide to the many and varied terms used within the print industry. From "alignment" to "z-bind fold" and "Acrobat "to "woodblock", this book will prove an invaluable resource to anyone interested in pre-press and production. More than 250 common pre-press and production terms are explained with concise definitions, accompanied by co... дальше >>
Creative Research 6. Collins : Creative Research  , 2013  г.

Techniques and procedures for collecting and analysing different types of data are examined and analysed in detail. The skills necessary to promote the effectiveness and validity of research within the creative industries are highlighted in case studies, all of which also demonstrate what a well-designed research project can achieve.... дальше >>
Representational techniques 7. Farrelly Lorraine : Representational techniques  , 2013  г.

This first book in the Basics Architecture series explores the concepts and techniques used to represent architecture. A broad array of techniques employed to develop architectural ideas are described, ranging from the way in which sketches are used to develop conceptual ideas, through to the working drawings and details required for the construction of buildings. The book covers both two-dimensio... дальше >>
Thinking: Objects 8. Parsons : Thinking: Objects  , 2013  г.

Thinking Objects: Contemporary Approaches to Product Design explores the many approaches designers take to their work, deconstructing the design process. How do objects “communicate” to us? This book reveals how designers can learn to read the signals an object sends, interpret meaning, and discover historical context, and use those messages in their own new product designs. Readers will learn to ... дальше >>


 
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