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70s Magazine Advertisement in Japan 1. 70s Magazine Advertisement in Japan  , 2007  г.

This title features magazine advertisement created during 1970s, which was the time that people began enjoying luxurious products such as cars, electric appliances, fashion, and cosmetics. New magazines published in the period embodied their new life style, and magazine advertisements tempted their appetite for luxuries with powerful design and graphics.... дальше >>
Advertising Photography in Japan 2007 2. Advertising Photography in Japan 2007  , 2007  г.

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Best Package & Wrapping Graphics 3. Best Package & Wrapping Graphics  , 2011  г.

From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories: food, beauty, and living. For exa... дальше >>
Beyond Advertising: Communication Design 4. Beyond Advertising: Communication Design  , 2007  г.

How to create an effective advertising tools which can firmly reach to the targeted customers in limited resources? The designers are required to design not only a commercial design but also communication methods. This volume selects various outstanding practices of sales campaign held under the concept of “new style of communication to the consumers”, presenting a lot of hints how to succeed to c... дальше >>
Character Design Today 5. Character Design Today  , 2011  г.

A character serves as one of the most powerful communication tools which convey a clear message from a company to its target audience, and differentiates its product from the competitors’. This book features 200 successful characters with each profile, concept as well as the graphic examples. A featured article about the process of creating a character from scratch is also included with useful exa... дальше >>
Neo Japanesque Graphics 6. Neo Japanesque Graphics  , 2006  г.

Japanese-style graphics that break from traditional norms reflecting new Japanese sensibilities and contemporary arrangements. This collection presents a tremendous array of the next generation Japanese-style design that is currently drawin attention in creative circles as expressed in the form of flyers, catalogs, posters, packaging, CD jackets, alendars, book design, and more. Radically new and ... дальше >>
Beauty and Healthcare Package Design 7. Saito Kaori : Beauty and Healthcare Package Design  , 2011  г.

To win loyal customers in this fiercely competitive market, it's important to understand that high-quality package design is a vital element of a winning marketing strategy. Pretty, cute, and fashionable are buzzwords in the beauty and healthcare industry. This book presents some of the proven high-quality package designs in the field. The words organic and sweets are frequently used to entice the... дальше >>

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